Confidence EQ Equine Appeasing Pheromone Gel replicates the equine appeasing pheromone secreted by mares as they nurse their foals. In horses, the presence of this pheromone is a signal that the environment is safe and secure, which can help reduce stress and facilitate learning. Confidence EQ is recommended for horses of all ages to help manage new or unexpected stimuli and reduce stress in situations that can commonly cause nervousness or anxiety, including: trailering, veterinarian and farrier visits, new environments and training activities.